SOLIHULL and International Promotion

At cabinet yesterday evening we agreed to seek greater trade and other links with our traditional twin towns (Cholet and MTK) as well as forge new links with two cities in the USA and China.

The report before us can be read here: International Promotion and Cabinet agreed to:

A revised approach to developing international links and “twin town” or “sister city” relationships, to be led and coordinated through Economic Development & Regeneration, and in particular to:-
(a) endorse the development and entering into of a formal Memorandum of Understanding with the Chinese city of Changzhou, and authorise the Leader of the Council to sign the agreed version;
(b) work towards the development of a similar formal arrangement or Memorandum of Understanding with the City of Mentor;
(c) pursue opportunities for stronger economic links through existing partnerships and relationships, such as Main-Taunus-Kreis, where there are clear opportunities;
(d) agree to the development of a wider international engagement strategy, providing a clear framework within which these links can be established and developed, complementing activity being undertaken at a Combined Authority and Midlands Engine level, to be considered by the Cabinet Portfolio Holder for Managed Growth in due course.

We also agreed that before we move forward with this a business case must be brought back to Cabinet to ensure any promotion has a defined purpose and has benefits for the borough.


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